Soilworks Aims to Change the Dust Control and Soil Stabilization Industry with New Website
June 24, 2014
Company’s New Website Designed to Offer What Industry Has Been Lacking - Transparent, Reliable Information
Chandler, Ariz. - Soilworks, the worldwide leader in dust control and soil stabilization products, has unveiled a radically different approach to delivering dust control information to its clients with the launch of the new Soilworks.com.
“We looked around at the industry and felt now was the time to implement this website,” said Chad Falkenberg, founder of the Arizona-based company. “Too often customers have trouble finding the information they need on dust control products. We’ve always strived to be the most transparent company in the industry and we wanted our website to reflect that as well.
According to Falkenberg, the new website allows for a more transparent and informative way to approach the dust control industry, with great care taken by the Soilworks team to ensure that all relevant information was included in the site. Since the company has always strived to produce the highest quality, best performing dust control products on the market, it was important that the new website also reflect that mission.
To accomplish that objective, the new Soilworks.com is divided into three specific sections for visitors, allowing them to access content in the most intuitive way each time. “Each path delivers the information needed in a clear and concise manner that helps arrive at a solution, instead of more questions,” Falkenberg said.
“Our goal was to make it easier to navigate and to discover the content that you need,” he said. “If you’re an engineer who needs product specifications, you can find them easily on our product pages. If you’re a customer who knows what you need, you can navigate to your specific industry. And if you’re new to the site or just have a problem that needs to be addressed, the new site handles that task as well.”
The website also debuts new product animations that offer a clear-cut visual of how Soilworks can solve any dust control or soil stabilization problem. In addition, a full glossary of terms is included as well as commentary on current issues affecting customers in the industry.
“The new website is more than just a re-design,” Falkenberg said. “It’s built to approach dust control problems from a new perspective – the perspective of an informed and discerning customer who expects more from their dust control partner. The new Soilworks.com accomplishes that objective.”
Soilworks provides engineered solutions to meet the broad needs of the dust control and soil stabilization industry. Whether the market is commercial, industrial or military, Soilworks has the innovative tools, unmatched technical support, and environmentally friendly technologies to fulfill specific requirements. Soilworks’ performance-driven portfolio of industry-leading products include the Patented U.S. Dept. of Defense Surtac®, Soiltac®, Powdered Soiltac®, Gorilla-Snot® and Durasoil®. Soilworks’ international sales network, global distribution centers and integrated customer service provide an ideal platform to satisfy all its customers’ needs. Get to know Soilworks better at www.soilworks.com or call 1-800-545-5420.